By Ngozi Onyeakusi—Consummate marketing professional and Group Executive Director at Omnicom Media Group, Yinka Adebayo is set to deliver the keynote address at the second MediaConsortium Conference (MCCA) 2024.

The conference, themed “Meeting the Brand/Consumer’s Expectation in a Challenging Economy,” is scheduled to take place on Thursday, September 26, 2024, at the prestigious Lagos Chamber of Commerce and Industry (LCCI) in Alausa, Ikeja, starting at 10 am.

Adebayo brings a wealth of experience in the Integrated Marketing Communications (IMC) sector, particularly in advertising and media investment. His keynote address is expected to provide valuable insights on meeting brand and consumer expectations in today’s challenging economic environment.

The organizers have announced that Adebayo’s address will be further analyzed by industry professionals to deepen the discussion. Among the confirmed participants is Dotun Ajibade, the Head of Media and Communications at Ritefoods, among others.

The MediaConsortium Conference, hosted by MediaConsortium, a leading brands, business, and marketing publication, aims to facilitate engagement among stakeholders in the IMC and related sectors to address pertinent issues.

This year’s event follows the successful maiden edition held in 2023 at the Sheraton Hotels and Suites, Ikeja.