130th Anniversary: FirstBank Floats In ‘Giant In You’ Campaign, Puts Customers First

 

By Ngozi Onyeakusi–FirstBank, the Nigeria’s oldest financial institutions, today hit the ground running with ‘Giant In You’, a campaign designed to empower, motivate, and assist customers in achieving their aspirations and living their best lives through its comprehensive suite of financial services.
The brand has not only positioned itself as a prominent financial institutions, but as a strategic partner dedicated to nurturing the “giant” potential within every individual and business.
Launched in commemoration of its 130th Anniversary, the ‘Giant In You’ campaign is designed to inspire individuals and businesses to embrace their inherent greatness and achieve extraordinary feats. The campaign’s central message resonates deeply, encouraging everyone to recognize the “giant” within themselves and harness their innate strengths to overcome challenges and reach new heights.

 

 

Speaking at the unveiling of the new brand campaign in Lagos, the Head of Brand and Stakeholder Management, Marketing, and Corporate Communications, FirstBank Mr. Yinka Ijabiyi stated that “First Bank brand campaign is designed to demonstrate to our customers, over the course of our 130-year history, that we have consistently supported and nurtured the growth of industry leaders, and we remain committed to this mission.
Our extensive history of operations and unwavering commitment to supporting businesses, individuals, and government entities over the years have consistently demonstrated our value to all stakeholders.

In the spirit of fostering mutually beneficial partnerships, we are proud to announce the launch of our groundbreaking initiative. Through our unwavering commitment to excellence, we have successfully transformed our clients into industry giants, revolutionizing their business operations and unlocking unprecedented growth opportunities. This is not merely a claim, but a testament to the tangible benefits experienced by our esteemed clientele. As we unveil this transformative campaign, we reaffirm our unwavering dedication to empowering our customers and propelling them to even greater heights of success.”

According to him, the bank is committed to empowering, motivating, and assisting its customers in achieving their aspirations and living their best lives through its comprehensive suite of financial services.

It is dedicated to providing businesses and entrepreneurs with the appropriate platforms and solutions to facilitate their growth, innovation, and execution of audacious concepts, he assured.
“We are presenting these product campaigns as opportunities for customers to leverage and become leaders in their respective industries,” Ijabiyi said.

Also speaking at the event, the Head of Brand Strategy and Financial Planning, Abimbola Meshinoye stated that the campaign seeks to highlight how First Bank empowers its stakeholders to achieve success.

Meshinoye also emphasized the crucial role of the media in shaping public opinion and driving development, making their presence at the campaign’s private screening essential while acknowledging the media’s significant contribution to First Bank’s success stories.

Contributing, the Head of Corporate Communications at FirstBank Ismailil Omamegbe said the ‘Giant In You’ campaign underscores the bank’s unwavering commitment to its customers and stakeholders. By empowering individuals and businesses to unlock their full potential, FirstBank is not only commemorating its impressive history but also paving the way for a future where every customer can become a “giant” in their own right.