By Ngozi Onyeakusi—All is set for the 2024 edition of MediaConsortium Conference and Awards (MCCA) 2.0, taking place on Thursday, September 26, 2024, at the Lagos Chamber of Commerce and Industry, Alausa, Ikeja.

This year’s event will focus on the theme: “Meeting Brands/Consumers’ Needs in a Challenging Economy.”

The conference will feature a keynote lecture by Yinka Adebayo, Group Executive Director at Omnicom Media Group, WECA, a leading figure in the media industry known for his insightful perspectives and innovative approach to media management.

His address will provide valuable insights into how brands can effectively navigate the complexities of the current economic landscape and meet evolving consumer expectations.

Also, Morolake Emokpaire, Marketing Director at Cadbury Nigeria, will present a paper on the challenges and opportunities facing brands in the current economic climate. The conference agenda is designed as a hands-on capacity-building session for business executives.

In addition to the speeches, the event will include a panel discussion, and networking opportunities designed to address the challenges and opportunities faced by marketing professionals and brands today.

A panel of seasoned professionals, including Victoria Nwadoka, Corporate Communications, Public Affairs & Sustainability Lead, Nestle Nigeria; Adedotun Ajibade (Media & Insights Manager at Rite Foods); Dr. Dare Ogunyombo, lecturer, department of mass communication, Olabisi Onabanjo University, Ago Iwoye, Ogun State and Chineze Amanfo (Communications Lead at 9mobile) among others, will provide diverse viewpoints and practical strategies.

The organizers of MediaConsortium Conference and Awards 2024 are committed to delivering a top-notch event, ensuring that attendees experience an engaging and impactful experience.

The conference will not only celebrate achievements in the brands and marketing industry but also offer actionable strategies for thriving in a challenging economy.

Partners who have confirmed participation at the MCCA 2.0 include, Nestle Nigeria, Ajinomoto Foods Nigeria, Rite Foods, LG Electronics, QVT Media, Nutrify Nigeria, Cadbury Nigeria Plc, Integrated Indigo Ltd and, Mamador pure vegetable oil among others.

About MediaConsortium: MediaConsortium is dedicated to advancing the media industry through conferences, awards, and networking events.

Our mission is to recognize excellence, foster innovation, and provide a platform for critical discussions on media-related issues.