NGOZI ONYEAKUSI

Rex Insurance, a leading player in Nigeria’s insurance sector, took to the streets of Yaba
and the environs in Lagos recently, with its flagship Retail Street Storm, a bold
grassroots initiative aimed at demystifying insurance and promoting policy adoption
among everyday Nigerians.

The Retail Street Storm is a strategic initiative designed to raise awareness about
insurance, promote policy adoption and strengthen the presence of Rex Insurance within the community. During the activation, representatives from the Retail Business
Department, in collaboration with the Brands Team, engaged directly with residents,
market vendors, and commuters to deliver practical education on the value of insurance and Rex flexible and affordable products.

According to the Managing Director/CEO of Rex Insurance, Mrs. Ebelechukwu B.
Nwachukwu, the Retail Street Storm is an initiative aimed at simplifying insurance with
the objective of making it more accessible to everyday Nigerians.
“Insurance is not just for big businesses or the elite, it is for everyone”, said Ebelechukwu
B. Nwachukwu. “The Retail Street Storm is part of our mission to take insurance to the streets. We are meeting people where they are; in the markets, on the roads, and in their
communities to show them that insurance is simple, affordable, and essential. Our retail
business is a core part of what we do, and through this initiative, we are showing our
commitment to reaching everyday Nigerians and making insurance accessible to all”.
The campaign kicked off in Yaba, with activities extending to surrounding areas including
Sabo and Jibowu. The team engaged directly with people in busy streets, markets, and
bus stops across the area. People in the area responded positively to the outreach,
recognizing the company’s efforts to simplify insurance and make it more accessible an
relevant to everyday life.
The Retail Street Storm will continue in other major cities, with Ibadan, Port Harcourt, and Abuja scheduled in the coming weeks. Each city will host activations tailored to its
distinct target audience, ensuring that our insurance solutions and messaging effectively address the specific needs of each community.

 

 

Rex Insurance invites all residents in the cities to join the movement and experience
firsthand how insurance can empower and protect their future.
Rex Insurance is a customer-first insurance provider dedicated to offering accessible,
reliable and innovative coverage that simplifies the insurance experience with a broad
portfolio that includes Motor, Fire, Agric, Marine, Aviation, Energy and Personal
Insurance. Rex is focused on protecting what matters most to individuals, families, and
businesses with policies tailored to meet their diverse and evolving needs across the
country.
About Rex Insurance Limited (Rex)
Rex Insurance Limited (Rex) is licensed by the National Insurance Commission
(NAICOM) to offer the full range of general and special risks insurance products to the
insuring public. With decades of experience in the Nigerian market, Rex Insurance has
an enviable reputation for technical competence and financial strength.
With a vision of being the “Preferred Nigerian Insurance Company”, our strategic
direction within the next 5 years is to focus on growth and profitability with the aim of
growing the company’s gross premium written and be amongst the Top-Top-Tier general
insurance companies in the market.
Operating from twelve (12) business locations nationwide to ensure maximum outreach
and accessibility, we have an unwavering dedication to our core values of Resilience,
Efficiency, eXellence, Integrity & Teamwork (REXIT).
For more information on Rex, please visit:
Website: www.rexinsure.com
Facebook/Twitter/Instagram: rexinsure
LinkedIn: rexinsure
For more information, please contact:
Wilson Okoh-Esene
Head, Corporate Communications
Rex Insurance Limited
26E, Abdulrahman Okene Close
Off Ligali Ayorinde Street
Victoria Island, Lagos
Phone: 0802 718 4941
Email: w.okoh-esene@rexinsure.co