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 Nigerians are now gravitating towards choosing Airtel’s Home Broadband as their preferred network, especially digital content creators who are known for consuming a large amount of data in their everyday operations.

With its high-speed internet and reliable connection, Airtel broadband appears to have become popular and has made it easy for influencers to share video content and stay connected with followers. It also offers a variety of plans that cater to different needs, ensuring that users can find the perfect plan for their needs.

Recently, a social media Influencer @Susubalogun posted a video, talking about the struggles of being a “Lagos big girl” who lives in such a location within the state where data connections might typically prove unreliable. According to her, using a homebroadband system, in this case the one from Airtel, is one of the main reasons she is able to enjoy the life she envisaged as that Lagos big girl. In her words, “Before you rent an apartment, stay there for 24hrs to check if the network is okay. [But] with my Airtel Router, I am now officially a Lagos big girl.”

Another content creator with the Instagram name@1stLadyElla, shared a ‘day in her life’ content as a mum and lifestyle Influencer with her followers, where she showed how most of her activities required internet connectivity, and the Airtel router was spotted in her video as her choice of home broadband. She says: “I check and reply to my social media messages, emails and schedule my posts and content at ease. Editing my content does not really stop for me, I can do that while doing so many things.”

@Hyrishthebigdael, yet another content creator popularly known for his comedy skits in Yoruba language, also shared a video with his fans, where he said that his daily content creation and unending sharing with his fans on social media is enabled by the Airtel Home broadband router.

Airtel, which recently launched a new brand campaign, A Reason to Imagine, is not only boosting its reputation as a youthful brand, but as company with great expectations for the youth segment of the market. This commitment of Airtel has been demonstrated in various ways through support towards initiatives that are focused on empowering young people with the skills and knowledge to take their lives to greater heights. Aside from the Skit-makers competition recently organized by Airtel, the brand is also known as the headline sponsor of the popular TV show, ‘The Voice Nigeria’.