By Ngozi Onyeakusi—At a Jollof Carnival hosted in Lagos, Nestlé Professional unveiled a new 100g pack size
of MAGGI Signature Jollof Seasoning Powder, a convenient and affordable option for out
of home users including restaurants, bukas and hotels. With its attractive packaging and
unique flavors, the seasoning in the new pack size responds to current preferences for
simplicity and efficiency to help customers create the one-pot meals more consumers
prefer today.
Participants at the Jollof carnival had the opportunity to prepare and taste ten different
innovative Jollof recipes including Banga Jollof, Coconut Jollof, Asun Jollof, Nkwobi
Jollof, Suya Jollof, Seafood Jollof, all made from MAGGI Signature Jollof in the interactive
cooking session!
Mrs. Oluwayemisi Oluokun, is a caterer and the CEO of God’s Grace Events. She was one
of the participants who had the opportunity to recreate an innovative recipe, Nkwobi
Jollof. She said, “I am thrilled that the Nkwobi Jollof I made today turned out so well!
MAGGI Signature Jollof gave it such a distinctive, rich flavor. Every caterer and chef really
need to try this convenient pack to infuse the signature jollof taste into their meals.”
Speaking during the product unveiling, Funmi Osineye, Business Manager, Nestlé
Professional, said, “No occasion in Nigeria is complete without Jollof Rice, and that is why
we are happy to introduce the 100g MAGGI Signature Jollof as an affordable and
convenient solution for our out-of-home customers. This new pack reinforces Nestlé’s
leadership position and commitment to growing the culinary landscape in Nigeria.”
Participants at the colorful Jollof Carnival included chefs, caterers, event planners,
representatives of hotels and restaurants as well as the media. One of these was Chef
Nick Maaji who is the Vice President South-West of the Association of Professional Chefs
Nigeria. He had this to say: “The 100g pack size of Maggi Signature Jollof is time saving
and convenient, making life easy for me as an Executive Chef. I believe that this will be the same experience for my colleagues in the industry. I also found the showcasing of the
diverse ways Maggi Jollof brings recipes to life exciting. It really has been a Jollof Carnival!
Mrs. Surakat Idowu, President, Association of Professional Caterers and Decorators in
Nigeria was also in attendance. “I have been using MAGGI since I was in catering school
and find that MAGGI Signature Jollof has a great aroma and delivers the authentic jollof
taste! I must commend Nestlé Professional for introducing this convenient 100g pack
option and encourage our caterers to try this product.”
Jollof rice is a spicy and savory meal that occupies a special place in Nigerian cuisine. It
is a centerpiece on special occasions, at parties, special events and gatherings. The
Nigerian Jollof is renowned for its tasty, rich, and smoky flavor, loved by all. The
introduction of an affordable, convenient 100g pack size is therefore a significant addition
to Nestlé Professional Nigeria’s portfolio.