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Archives for BRANDS & MARKETING - Page 10

A tale of two cities, as Xi Jinping visits Hong Kong Ivan Watson, Senior International Correspondent, CNN

‘Manhattan meets Hawaii’.  That’s how I described Hong Kong to outsiders when I first moved here 7 years ago, dazzled by glittering skyscrapers ringing lush green mountains next to the…
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BRANDS & MARKETING

Why Brand Purpose Is Central To The Theme Of ‘Africa Rising’  

By Zara Driss, Director, CNN International Commercial                 Brands, companies and nations had already started to communicate with audiences in new ways pre-pandemic, with a focus on engaging with…
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