By Ngozi Onyeakusi—The Africa Marketing Technology and E-Commerce Conference (AMTEC) 2024 recently concluded amidst an electrifying atmosphere of innovation and collaboration at the prestigious Landmark Event Centre in Victoria Island. On Friday, May 31st, industry leaders, visionary entrepreneurs, and digital pioneers converged for this groundbreaking event, which served as a catalyst for exploring the transformative potential of marketing technology and e-commerce across the African continent.

Hosted by the dynamic Unekwu Nwaezeapu, AMTEC commenced with an inspiring keynote address by Mr. Victor Ojeakhena, the esteemed convener. His address underscored the conference’s mission to democratise access to invaluable marketing insights and data, empowering small and medium-sized enterprises (SMEs) and brands on their journey to success.

Throughout the day, attendees engaged in thought-provoking panel discussions and interactive sessions that shed light on the latest trends, strategies, and technologies shaping the marketing and e-commerce landscapes. Highlights included discussions on navigating the ever-evolving marketing terrain, leveraging artificial intelligence for marketing and e-commerce, and innovative influencer marketing strategies that resonate with modern audiences.

AMTEC 2024 also offered valuable insights on delivering an omni-channel marketing experience and rapid growth and engagement strategies for building a robust brand audience. Industry luminaries, including Ekeno Eyo, Managing Director, Redwolf Company Limited, Tosin Adekoya, Head, Digital and Direct Marketing, FCMB, Dr. Chinonso Egemba (Aproko Doctor), Medical Influencer/Content Creator, Akintayo Akinseloyin, Marketing Lead, BWPC Future Core, Unilever, West Africa, Tosin Balogun, Head, Strategy & Planning, Insight Publicis, West Africa, Asogwa Alexandra, Lifestyle influencer & Film Maker, Oluwaponmile Alabi, Marketing Manager, Indomie, Onyeka Orji, Senior Manager, Digital, DSTV, Kenneth Iruonagbe, Group Head, Digital and Brand Comms, Tolaram, Lanre Basamta, CEO, Optimus AI Lab  and a host of others, shared their expertise and visionary perspectives, leaving attendees invigorated and armed with newfound insights and strategies poised to catalyse success in their respective domains.

As a testament to its commitment to fostering entrepreneurial growth and development, AMTEC 2024 featured an exciting N1,000,000 SME giveaway, further underscoring its dedication to empowering businesses and driving innovation across the continent.

As the curtains drew to a close on AMTEC 2024, participants departed with a renewed sense of inspiration and a deepened understanding of the vast potential that lies at the intersection of marketing, technology, and e-commerce in Africa. The conference laid a solid foundation for future collaborations and innovations within the industry, standing as a testament to the power of collective vision and collaboration in driving transformative change.