Amid a nationwide outrage over soaring price of bread, consumers of the breakfast staple have been told to be ready to pay more over rising cost of wheat flour, a major component for the baking the product. The planned price increase is coming barely two weeks after prices of various sizes of bread were officially hiked by master bakers, citing the Russian Ukraine war. National Leader of Progressive Bakers Association of Nigeria (PBAN), Prince Jacob Adejonrin, who gave the hint at the weekend during a chat with Daily Sun, said this was imminent as the last has not been heard of rising price of flour by millers. Adejonrin, who noted that bakers will not sell their product at a loss, explained that, “as millers increase the price of flour, cost of loaves of bread is bound to increase again because it’s how you bought that you are going to sell. The recent increment we made was not even tangible, but we are barely managing it to stay in business.”