In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agency in Nigeria, P+ Measurement Services, declared its interest to host the annual AMEC Measurement Month (#AMECMM) to enlighten PR and communications experts and professionals in Nigeria.

The event is slated to take place on November 25th, 2022 from 12 pm to 1:30 pm (WAT). The purpose of this event, which will be held virtually on the Google Meet platform, is to inform Public Relations and Communication professionals about the significance of Measurement and Evaluation in the PR and Media space with industry experts analyzing and offering insightful answers to the many unanswered questions in the industry.

The panelists for this edition include Francois van Dyk, Head of Operations at Ornico in South Africa; Okusaga Mobolaji, Managing Consultant at Precise Platform in Nigeria; Thomas Stoeckle, Self-employed Consultant, and Educator; Lecturer at PR Academy UK, Bournemouth University UK and Quadriga University Berlin; Consultant at communication agency Dot I/O Health; and Robert Awodu, Head of Public Relations and Communication at Jumia in Nigeria. The event’s theme is “Measurement and Evaluation: Why It Matters in today’s PR World.”

AMEC Measurement Month is a free event that includes webinars, CEO conversations, workshops, and a lot more. It focuses on assisting PR and communications professionals in comprehending the value and significance of PR measurement.