From left: Chairman, Sub-Committee on Publicity and Communications of the Insurers Committee/Managing Director, Leadway Assurance Ltd, Mr. Oye Hassan-Odukale; Deputy Director/Head, Corporate Commission, NAICOM, Mr. Rasaaq Salami, Managing Director, NSIA Insurance Company, Mrs. Ebele Nwachukwu, Managing Director, Custodian Allied Insurance, Mr. Toye Odunsi and the Director General, Nigerian Insurers Association (NIA), Mrs. Yetunde Ilori, during NAICOM and NIA press conference on the rebranding programme of Nigeria’s insurance industry, held in Lagos. June 1, 2018.


Nigerian Insurance industry today, June 1st, 2018 commenced the first phase of the first year of its rebranding exercise which is billed for three year.
Briefing the media at the launch of the rebranding exercise in Lagos, the Vice Chairman, Publicity sub-committee of the Insurers Committee, Mrs. Ebelechukwu Nwachukwu, said the project was geared towards changing the negative perception about insurance in the country as well teach Nigerians about what the industry is doing.
Nwachukwu, who is also the Managing Director, NSIA Insurance Limited gave an insight on how the project will be run.
“The project is an initial three year project, beginning from year one. Now talking about insurance, it is a life time project and going for the rest of our existence telling people about insurance and winning people to our side. This project, which we are starting its first year, the plan is to run it actively for three years. For what we are starting today is the year one and phase one of the project.
We are going to be showcasing all the insurance companies in Nigeria, we are going to be showcasing all the CEOs and we are going to equally be showcasing and describing all the products. We are going to be telling you where all the insurance companies are and you can then engage in purchasing the products and you can ask questions and get clarifications. For the products there are already a lot of them in the market”, she assured.
Speaking further, Nwachukwu assured that in the course of the three year rebranding exercise, the industry will be engaging in teaching the insuring publics how to lodge a claim and ensure that people read the policy document in order to know how to claim.
Earlier in his presentation, the Chairman, Publicity sub-committee of the Insurers Committee, Oye Hassan-Odukale
said the whole effort was to standardize the industry such that what was gotten in one insurance firm will be same in another.
“The issue is that we really want to sing our own song, to show that insurance is doing a whole lot in the industry, moving the economy forward”, he said.
On whether research was conducted before the commencement of the project, the Director General, Nigeria Insurers Association (NIA) Yetunde Ilori pointed out that adequate research was conducted as she explained, “research was done, to know where we have failed, where we are to focus upon, is the past, the present and whom to focus on”, she assured.